The IT approach is a self-help strategic approach that serves to rebuild, and restore your deepest desire. The notion of IT! utilizes two key words, passion and potential which does the ground work for finally nurturing your passions and embracing all of your potential. Potential is not a singular nascent ability but is multi-faceted. Like potential, we can be passionate about more then one thing. Although, I have discovered there is a running theme in those things we are most passionate about.